Trident H-E-I

Today we released a 3D multimedia presentation to announce Trident H-E-I from Lubrizol. Trident H-E-I is an engine oil additive that prevents problems in gasoline engines when ethanol is added to the fuel. The presentation was designed and built by Logic Branch, with content produced by Seymour Creative.

GF-5.com

Today we launched a new GF-5.com website for Lubrizol.
GF-5 is a new standard for engine oils that supports improved fuel economy, reduced emissions, and longer engine life in new vehicles.
We worked with Seymour Creative to move GF-5′s website to a new content management system built on Ruby on Rails, and are hosting the website on Amazon AWS using EC2 and RDS.

LifeNaut Phase 1 complete

Last week we delivered the first phase of development of the new platform for LifeNaut.com, and the product was successfully demonstrated to the project board of directors. LifeNaut is an experiment to investigate how digital technology can best be used to help preserve a person’s memories, emotions, and personality. Logic Branch is working with LifeNaut to improve the quality of their code to meet the requirements of the project’s long term goals.

Engine animation

We’re working on an animation of an engine cutaway for a project that can’t yet be named, but we can give you a sneak preview. We did original illustration based on combining shared characteristics of common inline 4 cylinder engines, then animated the illustration in Flash.



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Lubrizol’s HyperZDP

Today we launched a new website for HyperZDP, an engine oil additive from Lubrizol that increases engine life and reduces emissions. The multimedia presentation was prepared by Lubrizol, the website was designed by Seymour Creative, and Logic Branch pulled everything together to build and launch the site.